We at Zoolik believe it’s old-fashioned to have a one-size-fits-all solution for SEO. With SEO, you have a foundation that grows on itself, and our proven strategies ensure long-term repeatable success. With the help of an analytical approach, each step we take is designed to align with your business goals and organically grow traffic.

01. Full Blog SEO Audit with Detailed Consultation

Before you begin with any other steps, gain clarity on your website, namely, what is working on your website and what areas need improvement, and you are on the path to SEO success. That starts with a free site audit addressing all the relevant issues, including site speed, optimisation, mobile issues, and issues at the meta level, all done by experts. By providing you with one-on-one video consults, walking you through these findings, ensuring you understand the recommendations, and how to apply them to improve your SEO.
Instead of simply sending out a report, we break down every aspect explained in the report so that you understand everything in detail and can make prudent choices with your SEO strategy. Not only do you receive a document, but you also receive the knowledge to act, thanks to this direct interaction.

02. Keyword Research and Targeting According to Your Audience

The right keywords are the proper beginning of any effective SEO strategy. Zoolik — Our approach to keywords is holistic; we research keywords thoroughly to discover high-performing keywords and increase traffic & leads. We thoroughly analyse your industry, audience behaviour, and competitors to uncover short and long-tail keywords best suited for your business.
We chat over video about how our findings relate to your business objectives, with a clear understanding of what keywords will provide the best results and why it matters to you and your visibility online.

03. Responsive Design of The Website to Improve The Experience of The User

A responsive website isn’t a luxury; it’s a necessity for SEO. Google loves websites that allow for a seamless experience across any device, and we ensure your website is mobile-compliant and easy to use on a phone and a desktop. We deliver a user-friendly site that keeps visitors on your web pages and minimises bounce rates; we do everything from intuitive navigation to speedy loading times.
During a tailored consultation with your team, we will discuss your website’s user experience (UX). We will make practical recommendations, typically improving your site speed, mobile optimisation, and design.

04. On-Page SEO To Help SE Ranking

Search visibility is heavily influenced by on-page SEO. We ensure that every aspect of your website, such as meta tags, headers, URL structure, and internal linking, is optimised during on-page optimisation. Our writing team ensures that the content you present matches the target keywords and gives something to the reader.
We further optimise content to ensure that each page is built with the right combination of keyword usage and engagement. Our video sessions explain how these changes will help you be more visible in search results.

05. Semantic SEO to Understand Contextual Relevance

As is the case with SEO, context is everything. By passing relevant semantic signals, semantic SEO plants the context of your content inside search engines; thereby, your content is not bound to a specific keyword and can rank for several relevant searches. We optimise your websites based on LSI keywords and provide a greater relationship between your content’s keywords and v/s concepts.
With video consultations, we will guide you through how this strategy creates a more harmonious relationship between your content and the search engine algorithms, ensuring your website stays one step ahead of the others.

06. Use AI for SEO to Optimise Smarter

We use AI tools to analyse big datasets and trends that would be missed through traditional SEO methods. With AI-backed insights, we can constantly adjust your SEO strategy based on real-time data, and thus, you know your SEO will always be relevant to the latest trends and algorithms.
During our consultation, we will cover the fact that AI SEO is scalable and sustainable because it works with human expertise to generate results.

07. Using Topic Clusters to Establish Authority

So we need to build authority in your niche topic; topic clusters are a great way to do this. That means that we cluster your content in your top-level keywords, supporting a bunch of related subtopics, so you can capture more traffic and increase topical relevance.
In a live video consultation, we will walk you through how this strategy will help you stand out online, improve rankings, and gain credibility for your website.

08. E.E.A.T – Content for the Long Game

E.E.A.T.: These three letters are key in SEO (Expertise, Authoritativeness & Trustworthiness). We help establish E.E.A.T. by creating high-quality, authoritative content, increasing your site’s credibility, and securing your business as a recognised leader.
During this initial consultation, we describe how we incorporate E.E.A.T. principles across the board in your SEO strategy, enabling you to achieve sustainable growth and increased visibility in search.

09. Optimise For Converting Content

When it comes to content, it is the king; however, get it optimised to drive conversions. We help you improve the content you already have and produce the content you need in a way packed with relevant keywords but written to convert visitors to leads. From informative blog posts to dynamic landing pages to engaging videos, we help your content get you organic web traffic and gain the trust of your audience.
Focusing on content goes in-depth with content optimisation, with the help of good content and a relevant SEO strategy to strengthen your overall checklist for digital marketing.

10. Voice Search Optimisation – The SEO Space of the Future

As voice-activated devices become more common, you can no longer afford NOT to optimise for voice search. We ensure your website follows all the aspects of voice search optimisation, targeting conversational keywords and using structured data to enable voice assistants to fetch accurate search results.